Mass Communications 100W Notes
How to Format a Resume
-Name
-Objective
-Contact Info.
-Education
-Awards
Leads
-One sentence paragraphs
-Hard and soft news leads
Direct Lead- is a hard news lead
Indirect Lead- soft, feature, delayed lead
Why and/or how don’t get answered in the lead.
News Features
-Timely, fresh -Back bone
-you need to read -What people want to read.
-95% hard news lead -Read the whole article. -Soft news lead.
-Scene setting lead
-Delayed lead
-Come from news stories, Trend.
Interview
1. Research
2. What is the angle you’re going to take?
3. List of questions
4. Schedule an interview
5. Talk to some people who know the person you’re going to interview.
At Interview
1. Say Thank you right when the interview begins
2. Call to confirm the interview
3. Show up early, BE PUNCTUAL
4. Shake the hand of the person you’re interviewing
5. Break the ice, make small talk.
6. Paraphrase
7. Use the quote compliment technique
8. Dress appropriately
Various Notes
Attribution- says or said…That’s it!
-magazines says, newspaper said
-according to comes from written matter information includes email
Invereted Pyrimad
-5 w’s, 1 h
-when leads are boring
-direct lead same as hard news lead
Feature lead
-passive vs. active voice
Media writing
-S-V-O
I.e. The boy kicked the ball. (Active voice)
The ball was kicked by the boy.
Clichés-BAD!! Not original writing
Economy of words…right to the point. Shorter is better
Quote leads-don’t use them
AP style book-no computer
Know what…
-a comma splice looks like
-a run on sentence looks like
-parenthetical statement looks like
-fused sentence looks like
-resumes, historical/skills functional
-news values, impact, prominence, timeliness, proximity, contrast
-To lie-recline
-To lay-to place
Tuesday, December 9, 2008
Sunday, November 30, 2008
Individual Blog Post #2
Since we started some work with broadcast. I decided to find some old media, and write a broadcast script on it.
THE LARGEST AND LAST STATE, ON THE CALENDER IS UP FOR THE DEMOCRATIC PARTIES GRAB. PENNSYLVANIA'S’S 158 DELEGATE VOTES HAS CLINTON AND OBAMA IN A RACE TO RALLY SUPPORTERS, AND WIN THE MAJORITY OF UNDECIDED VOTERS. IN THE DAYS LEADING UP TO THE CLOSE OF THE PRIMARY CLINTON HIT IT HARD WITH A COMMERICAL DEPICTING HISTORIC IMAGES IN OUR COUNTRIES PAST, AND QUESTIONS THE CAPABILITY OF OBAMA INDIRECTLY, SAYING “WHO DO YOU THINK HAS WHAT IT TAKES?”
HILARY CLINTON
SAYS SHE IS THE MOST EXPERIENCED CANDIDATE
: 11
OC “SOUND TRAILS”
ON THE OPPOSING SIDE OBAMA CAME OUT USING A HARSH, CRITICISING TONE TOWARDS CLINTON, AND THREW IN A FEW EXTRA DOLLARS FOR ADVERTISING IN PENNSYLVANIA. OBAMA’S BIG QUESTION, “WHO IN TIMES OF CHALLENGE WILL UNITE US-NOT USE FEAR AND CALCULATION TO DIVIDE US?”
BARACK OBAMA
SAYS HE IS RUNNING CAUSE THE COUNTRY IS IN TROUBLE
: 12
OC “SLIPPING AWAY”
PENNSYLVANIA, FOR NOW, HAS TURNED INTO A PRESIDENTIAL NOMINATION BOXING RING. CLINTON WILL HAVE TO WIN PENNSYLVANIA IN ORDER TO STAY IN THIS RACE, AND MOVE ON TO INDIANA, AND NORTH CAROLINA, ON MAY 6. EVEN THEN IT STILL DOES NOT UNSURE CLINTON’S PRESIDENTIAL NOMINATION FOR THE DEMOCRATIC PARTY.
IN INTERNATIONAL NEWS, JIMMY CARTERS RECENT TRIP TO THE MIDDLE EAST YIELDED PEACE TALK BETWEEN SYRIA AND ISRAEL. CARTER SAYS OFFICIALS TOLD HIM, “85 PERCENT” OF ISSUES HAD BEEN RESOLVED BETWEEN THE TWO NATIONS. WHILE THE BUSH ADMINISTRATION HAS CALLED THE HAMAS A “TERRORIST GROUP”, AND NO LONGER COMMUNICATES WITH SYRIA; CARTER MEET WITH OFFICIALS REPRESENTING BOTH SIDES IN DAMASCUS.
REPORTER DAN RAVEEVE ON JIMMY CARTER/VISIT TO THE MIDDLE EAST
ON SYRIA AND HAMAS
: 31
OC “CBS NEWS”
CARTER CLAIMS TO HAVE A PROMISE IN WRITING FROM HAMAS THAT WOULD ALLOW FOR THE CREATION OF A PALESTINIAN STATE IN THE WEST BANK AND GAZA STRIP. HAMAS SEIZED CONTROL OF THE STRIP IN JUNE, CARTER CALLED THIS PROMISE IMPORTANT BECAUSE IT WOULD NOT DISRUPT NEGOTIONS OR IMPLEMENTATIONS OF THE PALESTINIAN PEOPLE.
IN A STAGGERING DEFEAT, LEBRON JAMES LEADS THE CLEAVLAND CAVILIER’S TO A 30 POINT VICTORY OVER THE WASHINGTON WIZARDS. JAMES PLAYED AN OUTSTANDING GAME SCORING 30 POINTS, DELIVERING 12 ASSISTS, AND 9 REBOUNDS.
LEBRON JAMES
ON CAVS WIN OVER WASHINGTON
: 12
OC “ON OUR PART TONIGHT’
THE CAVALIERS PLAYED THEIR BEST GAME SINCE FEBRUARY 21, ENDING THE GAME 116-86. THE WIN LEAVES THE CAVALIERS 2-0 IN THE OPENING ROUND PLAYOFF SERIES.
THE LARGEST AND LAST STATE, ON THE CALENDER IS UP FOR THE DEMOCRATIC PARTIES GRAB. PENNSYLVANIA'S’S 158 DELEGATE VOTES HAS CLINTON AND OBAMA IN A RACE TO RALLY SUPPORTERS, AND WIN THE MAJORITY OF UNDECIDED VOTERS. IN THE DAYS LEADING UP TO THE CLOSE OF THE PRIMARY CLINTON HIT IT HARD WITH A COMMERICAL DEPICTING HISTORIC IMAGES IN OUR COUNTRIES PAST, AND QUESTIONS THE CAPABILITY OF OBAMA INDIRECTLY, SAYING “WHO DO YOU THINK HAS WHAT IT TAKES?”
HILARY CLINTON
SAYS SHE IS THE MOST EXPERIENCED CANDIDATE
: 11
OC “SOUND TRAILS”
ON THE OPPOSING SIDE OBAMA CAME OUT USING A HARSH, CRITICISING TONE TOWARDS CLINTON, AND THREW IN A FEW EXTRA DOLLARS FOR ADVERTISING IN PENNSYLVANIA. OBAMA’S BIG QUESTION, “WHO IN TIMES OF CHALLENGE WILL UNITE US-NOT USE FEAR AND CALCULATION TO DIVIDE US?”
BARACK OBAMA
SAYS HE IS RUNNING CAUSE THE COUNTRY IS IN TROUBLE
: 12
OC “SLIPPING AWAY”
PENNSYLVANIA, FOR NOW, HAS TURNED INTO A PRESIDENTIAL NOMINATION BOXING RING. CLINTON WILL HAVE TO WIN PENNSYLVANIA IN ORDER TO STAY IN THIS RACE, AND MOVE ON TO INDIANA, AND NORTH CAROLINA, ON MAY 6. EVEN THEN IT STILL DOES NOT UNSURE CLINTON’S PRESIDENTIAL NOMINATION FOR THE DEMOCRATIC PARTY.
IN INTERNATIONAL NEWS, JIMMY CARTERS RECENT TRIP TO THE MIDDLE EAST YIELDED PEACE TALK BETWEEN SYRIA AND ISRAEL. CARTER SAYS OFFICIALS TOLD HIM, “85 PERCENT” OF ISSUES HAD BEEN RESOLVED BETWEEN THE TWO NATIONS. WHILE THE BUSH ADMINISTRATION HAS CALLED THE HAMAS A “TERRORIST GROUP”, AND NO LONGER COMMUNICATES WITH SYRIA; CARTER MEET WITH OFFICIALS REPRESENTING BOTH SIDES IN DAMASCUS.
REPORTER DAN RAVEEVE ON JIMMY CARTER/VISIT TO THE MIDDLE EAST
ON SYRIA AND HAMAS
: 31
OC “CBS NEWS”
CARTER CLAIMS TO HAVE A PROMISE IN WRITING FROM HAMAS THAT WOULD ALLOW FOR THE CREATION OF A PALESTINIAN STATE IN THE WEST BANK AND GAZA STRIP. HAMAS SEIZED CONTROL OF THE STRIP IN JUNE, CARTER CALLED THIS PROMISE IMPORTANT BECAUSE IT WOULD NOT DISRUPT NEGOTIONS OR IMPLEMENTATIONS OF THE PALESTINIAN PEOPLE.
IN A STAGGERING DEFEAT, LEBRON JAMES LEADS THE CLEAVLAND CAVILIER’S TO A 30 POINT VICTORY OVER THE WASHINGTON WIZARDS. JAMES PLAYED AN OUTSTANDING GAME SCORING 30 POINTS, DELIVERING 12 ASSISTS, AND 9 REBOUNDS.
LEBRON JAMES
ON CAVS WIN OVER WASHINGTON
: 12
OC “ON OUR PART TONIGHT’
THE CAVALIERS PLAYED THEIR BEST GAME SINCE FEBRUARY 21, ENDING THE GAME 116-86. THE WIN LEAVES THE CAVALIERS 2-0 IN THE OPENING ROUND PLAYOFF SERIES.
Thursday, November 20, 2008
Fish out of Water
Nicole Camet
MassComm100W
Fish out of Water
11/20/2008
This weekend I decided to step outside of my regular routine. The weekends, I believe are for fun and friends. I normally will hit up the coolest nightspot with my best girls and have a crazy good time. However, last weekend I was given the opportunity to do something very different. I went to a Latin salsa club. I found the hardest part of the experience was making it in the front door. I was extremely nervous because I was going into a place I was unfamiliar with. In addition, I was not at all comfortable with my salsa dance moves. After my friend and I went in we mixed it up with some of her friends; who were all very welcoming. After the evening was over I released my preconceived notions were completely untrue. I thought I would be walking into a very ‘hard’ bar, where people would not be very excepting of an outsider. In the end I was extremely comfortable, and had a blast.
MassComm100W
Fish out of Water
11/20/2008
This weekend I decided to step outside of my regular routine. The weekends, I believe are for fun and friends. I normally will hit up the coolest nightspot with my best girls and have a crazy good time. However, last weekend I was given the opportunity to do something very different. I went to a Latin salsa club. I found the hardest part of the experience was making it in the front door. I was extremely nervous because I was going into a place I was unfamiliar with. In addition, I was not at all comfortable with my salsa dance moves. After my friend and I went in we mixed it up with some of her friends; who were all very welcoming. After the evening was over I released my preconceived notions were completely untrue. I thought I would be walking into a very ‘hard’ bar, where people would not be very excepting of an outsider. In the end I was extremely comfortable, and had a blast.
Wednesday, November 5, 2008
Cosmetics and Advertising...WOW!
Chanel Advertisements
I was surprised to these Chanel cosmetic ads. In particular the one on the left. The girl in the ad appears to be extremely young, which I find appalling considering the explosive sexual nature of the advertisement. In addition, IT’S LIPSTICK! Why do our cosmetics need to be rooted in sexuality? I had pretty similar feelings concerning the ad to the right.
Tuesday, October 28, 2008
Word of the Week #8
Surreptitious
-Adjective
Definition
-obtained, done, made, etc., by stealth; secret or unauthorized; clandestine: a surreptitious glance.
The surreptitious wedding proposal was creative, and definitely unforgettable.
-Adjective
Definition
-obtained, done, made, etc., by stealth; secret or unauthorized; clandestine: a surreptitious glance.
The surreptitious wedding proposal was creative, and definitely unforgettable.
Tuesday, October 21, 2008
Word of the Week #7
ATRABILIOUS
-Adjective
Definition
Related Forms-
Atrabiliousness- noun
The students were atrabilious when they heard that their dance would be cancelled.
-Adjective
Definition
| 1. | gloomy; morose; melancholy; morbid. |
| 2. | irritable; bad-tempered; splenetic. |
Related Forms-
Atrabiliousness- noun
The students were atrabilious when they heard that their dance would be cancelled.
Monday, October 20, 2008
Feature Story Pitch Letter
Contact Information:
Nicole Camet
(408) 677-8212
nickic7705@aol.com
10-20-2008
Dear Dona,
I have an extreme passion for fashion and all its elements. I have worked in this field for years and hope to one day be a public relations specialist in this field. I would love to explore this field of work more in-depth, and am hoping to write my Feature Story on this. However, I realize this topic is very broad. I was hoping you might be able to help me better focus this topic. I have an interview lined up with Donna Berry, founder on InkSpot Public Relations. Donna is responsible for putting together the SF Fashion Week.
Thank you.
Sincerely
Nicole Camet
Nicole Camet
(408) 677-8212
nickic7705@aol.com
10-20-2008
Dear Dona,
I have an extreme passion for fashion and all its elements. I have worked in this field for years and hope to one day be a public relations specialist in this field. I would love to explore this field of work more in-depth, and am hoping to write my Feature Story on this. However, I realize this topic is very broad. I was hoping you might be able to help me better focus this topic. I have an interview lined up with Donna Berry, founder on InkSpot Public Relations. Donna is responsible for putting together the SF Fashion Week.
Thank you.
Sincerely
Nicole Camet
Subscribe to:
Posts (Atom)
